Sonoma County Indicators



Tourism is essential to Sonoma County. 2019 marked a record setting year for Sonoma County Airport foot traffic and total destination spending by tourists. However, in the face of COVID-19, Sonoma County’s tourism industry has taken a large hit. With low hotel occupancy rates and a nearly 60% decline in airport foot traffic, Sonoma County’s tourism industry will lag compared to past performance. 


Source: California Travel Impacts by county, 2019

Source: California travel impacts by county, 2019

Source: Charles M. Schulz Sonoma County Airport monthly passenger reports

Source: STR, INC. (rates in nominal US dollars)