Sonoma County is well-known as a high-end tourist destination due to its internationally-recognized wine industry and scenic beauty. The county’s $1.6 billion tourism industry supports 11 percent of the workforce, and is directly tied to the success of the local economy. .Embracing outdoor recreation businesses and the activities they support offers a lucrative opportunity for the county’s tourism industry and the local economy, because outdoor enthusiasts annually spend $93 billion on outdoor recreation in California.
Opportunity for Growth
The Outdoor Recreation sector in Sonoma County is comprised of more than 350 outdoor recreational businesses across a broad array of activities, including biking, hiking, golfing, water sports, and equestrian activities. The County is also home to nationally-recognized outdoor recreation manufacturers, including CamelBak, Marmot, Kitsbow Cycling Apparel, Moose Boats, and Yuba Bikes.
The continued success of the county’s tourism industry and our local economy relies heavily on our ability to create unique experiences that not only attracts new visitors, but encourages them to return.
Outdoor Recreation News
Here what others have to say about outdoor recreation offerings in Sonoma County:
EDB Sector Support
In 2017, the EDB is joining with our tourism and outdoor recreation businesses to launch an Outdoor Recreation Business Council to address key issues and emerging opportunities within this sector. The key goals of the Council are to:
- Spotlight the importance of outdoor recreation sector in Sonoma County
- Support and grow outdoor sector by providing networking and development opportunities
- Help brand Sonoma County as a premier destination to experience outdoor activities
For more information about how to get involved, please contact the Economic Development Board at (707) 565-7170.
Outdoor Recreation at your Doorstep
Planning an excursion to Sonoma County to enjoy the beautiful outdoors? Sonoma County Regional Parks offer more than 56 of the most scenic area parks you’ll ever find with 150 miles of trails to hike, camp, bike, kayak, or just take a moment to take it all in. These parks provide a great playground for Outdoor Recreation enthusiasts and take you through mountains, redwood groves, valleys, lakes and rivers. A number of these outdoor recreation areas were made possible by the Sonoma County Agricultural and Open Space District, created in 1990 to “permanently protect the greenbelts, scenic view sheds, farms and ranches and natural areas of Sonoma County.”