The EDB has been working closely with craft beverage producers to support and showcase this emerging sector in Sonoma County.
Pliny the Younger Release
For two weeks each Spring, visitors flock to Santa Rosa's Russian River Brewing Company for the release of internationally-acclaimed craft beer, Pliny the Younger. In 2019, the annual Pliny the Younger release brought more than 24,000 visitors and $4.16 million of tourist dollars into the County.
Annual Economic Impact
In 2013, the EDB published its first Craft Beverage Report and found that the craft brewing industry generated an economic impact of $123 million in 2012. The following year, economic impact increased by 37.4 percent, to $169 million. The EDB's annual Craft Beverage Reports are informed entirely by industry surveying.