Industry

The Construction Industry Insider is an annual report that outlines current conditions, the long-term industry outlook and growth potential in Sonoma County’s construction sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2019 Construction Industry Insider (PDF: 6.2 MB)
• 2018 Construction Industry Insider (PDF: 684 kB)
• 2017 Construction Industry Insider (PDF: 1.19 MB)
• 2016 Construction Industry Insider (PDF: 715 kB)
• 2015 Construction Industry Insider (PDF: 831 kB)

The Craft Beverages Industry Report highlights the growth of the beer, cider and spirits sector in Sonoma County.

• 2018 Moody's Wine & Craft Beverage Industry Insider (PDF: 665 kB)
• 2017 Moody's Wine & Craft Beverage Industry Insider (PDF: 970 kB)
• 2014-15 Craft Beverage Report (PDF: 639 kB)
• 2013 Craft Beverage Report (PDF: 1.83 MB)

The Creative Sonoma Action Plan develops a roadmap for supporting creative artists, professionals, non-profits and for-profit businesses in Sonoma County.

• 2014 Creative Sonoma Action Plan (PDF: 625 kB)

The Financial, Real Estate and Creative Industries Insider is an annual report that analyzes the current conditions, long-term industry outlook, growth potential for Sonoma County’s financial, real estate and creative sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics. 

• 2018 Financial, Real Estate and Creative Industry Insider (PDF: 5.4 MB)
• 2017 Financial, Real Estate and Creative Industry Insider (PDF: 1.3 MB)
• 2016 Financial, Real Estate and Creative Industry Insider (PDF: 932 kB)
• 2015 Financial, Real Estate and Creative Industry Insider (PDF: 915 kB)
• 2014 Financial, Real Estate and Creative Industry Insider (PDF: 849 kB)

The Health Industry Insider is an annual report that analyzes current conditions, the long-term industry outlook, and advantages/challenges within Sonoma County’s health sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2018 Health Industry Insider (PDF: 928 kB)
• 2017 Health Industry Insider (PDF: 1.17 MB)
• 2016 Health Industry Insider (PDF: 523 kB)
• 2015 Health Industry Insider (PDF: 823 kB)
• 2014 Health Industry Insider (PDF: 700 kB)

The EDB provides ongoing research on the Outdoor Recreation sector in Sonoma County.

• 2018 Sonoma County Outdoor Recreation Economic Impact (PDF: 1.81 MB)
• 2017 Sonoma Raceway Economic Impact (PDF: 2.06 MB)

The Technology, Manufacturing and Lifestyle Products Insider is an annual report that analyzes the current state of the technology, innovation and creativity industries, the long-term outlook for these industries and challenges and advantages in Sonoma County’s technology and creative sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2019 Technology and Manufacturing Insider (PDF 4.0 MB)
• 2018 Technology and Manufacturing Insider (PDF: 5.40 MB)
• 2017 Technology and Manufacturing  Insider (PDF: 2.34 MB)
• 2016 Technology and Manufacturing Insider (PDF: 2.0 MB)
• 2014 Technology and Manufacturing Insider (PDF: 848 kB)

This section outlines the research and reports related to both the Tourism and Restaurant industries in Sonoma County. These reports include information on the tourism and restaurant industry vitality and long- term outlook, key economic indicators for each of the sectors and industry survey results. Many of these reports are produced with help from our research partners. When this is the case, it will be clearly indicated in the report.

Transient Occupancy Tax Report 

• 2018 Transient Occupancy Tax Report for Second Quarter (PDF:1.55 MB)
• 2018 Transient Occupancy Tax Report for First Quarter(PDF: 5.19 MB)
• 2017 Transient Occupancy Tax Report for Fourth Quarter (PDF: 711 kB)
• 2017 Transient Occupancy Tax Report for Third Quarter (PDF: 6.82 MB)
• 2017 Transient Occupancy Tax Report for Second Quarter (PDF: 7.96 MB)
• 2017 Transient Occupancy Tax Report for First Quarter (PDF: 8.10 MB)
• 2016 Transient Occupancy Tax Report for Fourth Quarter (PDF: 4.74 MB)
• 2016 Transient Occupancy Tax Report for Third Quarter (PDF: 2.24 MB)
• 2016 Transient Occupancy Tax Report for Second Quarter (PDF: 12.7 MB)
• 2016 Transient Occupancy Tax Report for First Quarter (PDF: 11.1 MB)
• 2015 Transient Occupancy Tax Report for Fourth Quarter (PDF: 598 kB)
• 2015 Transient Occupancy Tax Report for Third Quarter (PDF: 599 kB)
• 2015 Transient Occupancy Tax Report for Second Quarter (PDF: 662 kB)
• 2015 Transient Occupancy Tax Report for First Quarter (PDF: 556 kB)

Annual Tourism Report

• 2018 Annual Tourism Report (PDF: 6.5 MB)
• 2017 Annual Tourism Report (PDF: 8.82 MB)
• 2016 Annual Tourism Report (PDF: 26.7 MB)
• 2015 Annual Tourism Report (PDF: 600 kB)
• 2014 Annual Tourism Report (PDF: 13.69 MB)

Restaurant Week Report

• 2018 Restaurant Week Report (PDF: 733 kB)
• 2017 Restaurant Week Report (PDF: 7.97 MB)
• 2016 Restaurant Week Report (PDF: 981 kB)
• 2015 Restaurant Week Report (PDF: 862 kB)
• 2014 Restaurant Week Report (PDF: 902 kB)

Sonoma County Visitor Center Report

• 2018 Sonoma County Visitor Center Report (PDF: 9.82 MB)
• 2017 Sonoma County Visitor Center Report (PDF: 13.3 MB)
• 2014-15 Sonoma County Visitor Center Report (PDF: 3.77 MB)
• 2013 Sonoma County Visitor Center Report (PDF: 5.97 MB)

The Wine Industry Insider is an annual report highlighting the state of the wine, food and agriculture industries in Sonoma County.

• 2018 Wine & Craft Beverage Industry Insider (PDF: 665 kB)
• 2017 Wine & Craft Beverage Industry Insider (PDF: 1 MB)
• 2016 Wine Industry Insider (PDF: 510 kB)
• 2015 Wine Industry Insider (PDF: 938 kB)
• 2014 Wine Industry Insider (PDF: 731 kB)