Started in 2011 by Jorge Alcazar and his family, Frozen Art Ice Cream and Paletas serves Mexican-style ice cream and fruit bars, a family tradition first popularized in the small town of Tocumbo, Michoacan in Mexico. Family owned and run for three generations, the ice cream uses the best quality produce from local growers and around the world. Made with no preservatives and low air content, Frozen Art’s ice cream produces a fresh, smooth twist on classic flavors. It is not unusual to find 40 or more flavors offered at its ice cream shop in the Roseland neighborhood of Santa Rosa, CA. With flavors ranging from Mexican Caramel, Cardamom, Triple Berry Bliss, Avocado and Corn, the Alcazars continue to reinvent ice cream options for their many loyal customers. Their tagline is “keep it small, simple, fresh” and they certainly succeed with their mission.