Project Timeline
& Implementation

  • Strategic Plan

The tables on the following pages provide a chronological view of anticipated project implementation. For each project, the tables include a summary of key implementation partners, metrics for success, and a projected start and end year. Most projects will require collaboration among multiple partners, but the first listed partner is the suggested lead organization. Partners and timelines may change as work plans are established and adjusted by partners moving forward.

It is worth noting that all projects are currently expected to initiate in the first three years of Strategic Sonoma. This does not mean there will be no activity in years four and five, but rather, many projects will carry over into the final years of the plan or require ongoing work into the future. This structure also provides flexibility for the Strategic Sonoma Executive Committee to add and adjust projects and metrics as necessary going forward. Strategic Sonoma is also very front loaded, because there are many immediate projects that require attention related to Recovery, Housing, and Talent. 

2018

Last Updated December 2019

GoalDefined Project Project Team Scorecard Metrics Start End Status
RecoveryComplete debris removal and address environmental health and safety. County Office of Recovery & Resiliency, City of Santa RosaDebris Cleared20182018Completed or Ongoing
RecoveryImplement capital improvement plans.County Office of Recovery & Resiliency, City of Santa Rosa Infrastructure Investment, CIP Progress 2018 2020 Completed or Ongoing
RecoveryAssist local businesses with capital programs and assistance. County EDB, City of Santa Rosa, SBDC Value of SBA Loans, Value of HUD Loans 2018 2019 Completed or Ongoing
RecoveryEstablish a Marketing Task Force. Sonoma County EDB, Sonoma County Tourism, Visitors BureausVisitor Traffic, Retail Spending 2018 2018 Completed or Ongoing
RecoveryAlign recovery efforts and organizations. County Office of Recovery & Resiliency, City of Santa Rosa2018 Ongoing Completed or Ongoing
RecoveryDevelop an online portal that provides real time tracking of recovery progress. County of Sonoma, City of Santa Rosa Debris Cleared, Number of Rebuilt Homes, Infrastructure Fixed2018 2018 Completed or Ongoing
RecoveryDevelop an active communication plan around fire recovery County Office of Recovery & Resiliency, Rebuild" Groups, Non-ProfitsAll Recovery Metrics 20182018Completed or Ongoing
HousingEstablish a permanent Sonoma County Employer Housing Council.Sonoma County EDB, CDC, Burbank Housing, City of Santa RosaBuilding Permits, Housing Units Created, Retained Working Age Residents, Population Density20182018Completed or Ongoing
Housing Explore solutions for short-term workforce Employer Housing Council, EDB, CDC, County of Sonoma, Cities, Non-Profits housingShort-Term Housing Units Established 20182018Completed or Ongoing
HousingEngage in a campaign to vote yes to the proposed $300 million housing bond.CDC, EDB, Burbank Housing, City of Santa RosaHousing Bond Approval & Ongoing Allocation of 20182018Incomplete
HousingExplore solutions for short-term workforce housing.Employer Housing Council, EDB, CDC, County of Sonoma, CitiesShort-Term Housing Units Established Funds20182018Completed or Ongoing
HousingEstablish a “25K by 2025” communications campaign.Employer Housing Council, EDB, County of Sonoma, CDC, Burbank Housing, CitiesBuilding Permits, Housing Units Created, Retained Working Age Residents,, Population Density20182018Completed or Ongoing
HousingInventory priority sites for new housing development. CDC, County of Sonoma, CitiesNumber of Sites & Acreage, Mapping20182019Completed or Ongoing
TalentEstablish a Talent Alignment Council.Sonoma County EDB & WIBPost-Secondary Enrollment, Post-Secondary Awards, Labor Force Participation20182018Completed or Ongoing
TalentEstablish a construction skills training center.Sonoma County EDB, SRJC, CTE Foundation, North Coast Builders Exchange, Private EmployersParticipation Numbers, Degrees Awarded20182018In Progress
DiversificationCreate Sonoma County AgTech Innovation and Manufacturing Alliance initiatives.Sonoma County EDB, Private EmployersBusinesses Engaged, Target Cluster Employment, County Average Wage, Exports, Capital Investment20182018In Progress
SustainabilityDevelop incentives that encourage environmentally-sustainable building practices.Sonoma Clean Power, RCPCounty Adoption, City Adoption20182019Completed or Ongoing
ImplementationForm Strategic Sonoma Executive Committee. Sonoma County EDB20182018Completed or Ongoing
ImplementationReview annual performance, create scorecard, and refresh Strategic Sonoma as neededSonoma County EDB20182018Completed or Ongoing

2019

Last updated December 2019

GoalDefined Project Project Team Scorecard Metrics Start End Status
HousingLobby the State of California to ease state regulatory burdens.Office of Recovery & Resiliency, Rebuild North Bay, Local Chambers & Trade Groups2019OngoingCompleted or Ongoing
HousingEstablish an advisory group that can guide others through development processes. Employer Housing Council, Office of Recovery & Resiliency, CDC, City of Santa RosaParticipation Numbers, Average Time for Plan Approval & Construction20192019Not Started
HousingUpdate public policies to expedite the development of new housing options. County of Sonoma, Cities, CDCNumber of City & County Agencies Engaged in Process20192019Completed or Ongoing
TalentCreate a Sonoma County Cooperative Education Program. Sonoma County EDB, CTE Foundation, SRJC, SSU, SCOE, Santa Rosa City SchoolsStudent Participation & Success20192019Completed or Ongoing
TalentDevelop industry sector partnerships around Sonoma County’s target clusters.Sonoma County EDB & WIBPartnerships Created, Career Maps Established, post-Secondary Enrollment, Post-Secondary Awards20192019In Progress
TalentExpand the WIB’s Dislocated and Incumbent Worker Training programs. Sonoma County EDB & WIBWorkers Engaged Through Programs, Labor Force Participation20192020Completed or Ongoing
TalentExpand scholarship offerings and provide support programs for students.CTE Foundation, Community Foundation, SRJC, SSU, SCOE, EDB, Private EmployersScholarships Awarded, Support Programs Created & Awards, Education Attainment Disparities, Student Testing, High School Graduation, Students Qualifying for Free Lunch2019OngoingCompleted or Ongoing
TalentEngage retirees as volunteer mentors, educators, and career coaches.Sonoma County EDB, CTE Foundation, Non-ProfitsPrograms Created, Retirees Engaged, Businesses Assisted2019OngoingCompleted or Ongoing
DiversificationDevelop an annual, county-wide Business Retention & Expansion report. Sonoma County EDB, City of Santa Rosa, Santa Rosa Metro Chamber, Other Cities and ChambersBRE Visits, Survey Results, Trend Monitoring, County Average Wage, Capital Investment, Sales20192019In Progress
DiversificationExplore a revolving loan fund focused on specific strategic objectives. Sonoma County EDB, City of Santa Rosa, Santa Rosa Metro Chamber, Other Cities and ChambersLoan Amounts, Businesses Assisted, Woman- & Minority-Owned Businesses20192019In Progress
DiversificationProactively market the availability of existing financial resources. Sonoma County EDB, SBDC, City of Santa Rosa, Santa Rosa Metro Chamber, Other Cities and ChambersLoan Amounts, Businesses Assisted, Woman- & Minority-Owned Businesses2019OngoingIn Progress
SustainabilityExplore developing a public crowdfunding platform for sustainable businesses. Sonoma County EDB, Sonoma Clean Power, Water Agency Platform Establishment, Funds Raised, Businesses Assisted, Environmental-Business Employment20192019Not Started
SustainabilitySupport the “25K by 2025” communications campaign by engaging environmental l organizations to proactively engage, listen, and educate the public.Sonoma County EDB, CDC, Sonoma Clean PowerOpen-Space Preservation, Water Quality, Population Density, Transit-Oriented Development Square Footage2019OngoingNot Started
SustainabilityContinue efforts to convert all government fleets to electric vehicles.County of Sonoma, Cities, Sonoma Clean PowerGreenhouse Gas Emissions, Electric Vehicle Adoption, Electric Charging Stations Constructed2019OngoingCompleted or Ongoing
MobilitySupport Access Sonoma Broadband’s efforts to close the digital divide.Access Sonoma Broadband, Sonoma County EDB, County of Sonoma, City of Santa Rosa, Other CitiesShare of County Residents with Access to Broadband2019OngoingCompleted or Ongoing
MobilityCollaborate with the regional planning organizations to ensure Sonoma County is leveraging regional transportation networks and resources. Sonoma County Transportation AgencyPopulation Served by Public Transit, Public Transit Ridership2019OngoingCompleted or Ongoing
ImplementationReview annual performance, create scorecard, and refresh Strategic Sonoma as needed.Sonoma County EDB20192019Completed or Ongoing

2020

Last updated - December 2019

GoalDefined Project Project Team Scorecard Metrics Start End Status
DiversificationExplore feasibility of a R&D center for applied technologies in target clusters. Sonoma County EDB, SSUUniversity R&D Expenditures20202022Not Started
DiversificationFacilitate a gap analysis of commercial real estate in Sonoma County. Sonoma County EDB, Commercial Real Estate Brokers, CDC, Private LandownersCommercial Real Estate Statistics20202021In Progress
DiversificationPrepare businesses for the future through topics such as adoption of new technologies, utilization of eCommerce tools to sell products online, and upskilling of existing workers to increase productivity. Sonoma County EDB, NBLCTraining Statistics, eCommerce Sales, Exports2020OngoingNot Started
SustainabilityMeet with research universities to explore opportunities for local field research.Sonoma County EDB, RCPA, SCTA, Sustainable N BayUniversity R&D Expenditures20202022Not Started
SustainabilityBegin planning to host a global conference focused on green technologies, practices, and services. Sustainable North Bay, SSU, RCPA, Sonoma Clean Power, Water AgencyConference Attendees20202022Not Started
SustainabilityWork with local employers to develop incentive programs to reduce vehicle usage.Sonoma Clean Power, RCPA, SCTBCommute Times, Public Transit Ridership, Greenhouse Gas Emissions20202021In Progress
MobilityContinue to review and update comprehensive transportation plans and exploring creative Last Mile solutions. SCTA, SMART Board of DirectorsCommute Times, Population Served by Public Transit, Public Transit Ridership, Hike/Bike Trail Mileage, Transit-Oriented Development Square Footage, Infrastructure Capital Investment2020OngoingCompleted or Ongoing
MobilityWork with private employers, non-profits, & educators to establish shuttle services.SCTA, SMARTShuttle Service Ridership20202021In Progress
MobilityExplore public-private partnerships to create affordable transportation solutions.SCTA, CitiesCommute Times, Public Transit Ridership 2020OngoingCompleted or Ongoing
MobilityEnsure transportation and capital improvement plans include efforts to make transit stops safer and more attractive.SCTA, County of Sonoma, CitiesInfrastructure Capital Investment, Public Transit Ridership2020OngoingCompleted or Ongoing
ImplementationReview annual performance, create scorecard, and refresh Strategic Sonoma as needed.Sonoma County EDB20202020Not Started

2021

GoalDefined Project Project Team Scorecard Metrics Start End Status
ImplementationReview annual performance, create scorecard, and refresh Strategic Sonoma as needed.Sonoma County EDB20212021Not Started

2022

GoalDefined Project Project Team Scorecard Metrics Start End Status
ImplementationReview annual performance, create scorecard, and refresh Strategic Sonoma as needed.Sonoma County EDB20222022Not Started