The Beacon Council, Miami – One Community One Goal Branding
Since its creation in 2012, Miami-Dade County’s One Community One Goal (OCOG) deconomic evelopment strategy has evolved into much more than a strategy. Facilitated by the county’s economic development organization, The Beacon Council, and its consulting team, OCOG’s development involved more than 6,000 residents.
From the beginning, OCOG was branded and widely communicated as being the community’s overarching, go-to vision for all activities related to the county’s economy. Even today, OCOG is highly visible in Miami-Dade, and its initiatives include annual OCOG events and awards, OCOG breakfast series, OCOG education partnerships, an OCOG young leaders organization, and monthly OCOG updates in the Beacon Council’s newsletter.
OCOG implementation has been especially successful due to widespread community involvement in accomplishing its goals, both in terms of volunteer commitment and financial investment. Prominent community members have volunteered to serve on the One Community One Goal Leadership Team, and the heads of academic institutions from K-12 to post-secondary volunteer to serve on OCOG’s Academic Leader’s Council.
The Beacon Council has also secured a significant amount of investment for OCOG, and ongoing sponsors include prominent public and private organizations like American Airlines, the Miami Foundation, Wells Fargo, the Knight Foundation, the Miami Community Foundation, and the JP Morgan Chase Foundation. In addition to annual sponsors, the Beacon Council also uses funds from the Beacon Council Foundation to finance OCOG’s efforts.
The OCOG buzz is palpable six years after the strategy’s completion. It has organically morphed over time to also include new activities that were not part of the original strategy but are highly relevant to achieving OCOG’s vision and goals. Last year, for example, more people attended the annual OCOG event than attended in the first year after its launch – a testament to the power of an inclusive initiative with strong ongoing communications and branding.
Charleston Metro Chamber & Charleston Regional Development Alliance – Annual Economic Forecast and Annual Scorecard
Every year, the Charleston Metro Chamber releases an Annual Economic Forecast, and has done so for over 25 years. The Economic Forecast is a combination of historical data trends coupled with qualitative analysis by the Economic Outlook Board. It provides a brief summary of economic and demographic trends from the previous year and a forecast of employment and industry trends for the upcoming year. Data is collected by the Chamber’s Center for Business Research and Charleston College’s School of Business.
The Economic Forecast has been an important tool for the Chamber because it increases transparency of the Chamber’s activities and makes information about economic progress easily available to the entire community. The Chamber is better able to understand if they’re doing worse, as well, or better than the previous year, which leads them to ask what they can do to improve. The Economic Forecast also holds them accountable for achieving economic goals.
In addition to the Forecast, the Charleston Regional Development Alliance and Metro Chamber partner to produce an annual Regional Economic Scorecard. The Scorecard is based on an index of metrics associated with the region’s five-year economic development strategy and includes topics such as human capital, entrepreneurship, quality of place, and equity. The Scorecard report and corresponding event also features highlights from the year – initiatives, rankings, and news –related to the region’s strategic priorities. By benchmarking against six competitor regions, the Scorecard also puts the data into context and doesn’t shy away from showing regional weaknesses.