Press Releases

Released by: Sonoma County Economic Development Board
For Immediate Release

20th Annual Spirit of Sonoma Honorees Announced

Santa Rosa, CA  –  June 1, 2021  –  SANTA ROSA, CA (June 2021) – The Sonoma County Economic Development Board (EDB) is pleased to announce the recipients of 20th Annual Spirit of Sonoma Awards. Spirit of Sonoma honors those who contribute to the economic development and enhancement of the communities in which they live and work through donations of their time and expertise in support of local business, and in helping others. 

“Over the course of the past year, our region has faced challenge after challenge. The recipients of this award have gone above and beyond to help others, to be a dependable source of stability, and to keep the spirit alive throughout Sonoma County,” said Sheba Person-Whitley, Executive Director for the EDB

Each honoree is nominated by local Sonoma County chambers of commerce and trade organizations. Over 20 recipients were selected to receive the honor. Honorees include healthcare providers, business and industry leaders, and community advocates. Some of the common traits honorees share is their unyielding service to Sonoma County and leadership in times of crises. 

Honorees in order of nominating organization:

  • Kelly Martin, Bodega Bay Area Chamber of Commerce
  • Alexander Valley Healthcare, Cloverdale Chamber of Commerce
  • Dino Bugica, Geyserville Chamber of Commerce
  • William Brand, Healdsburg Chamber of Commerce
  • Alma Bowen, Hispanic Chamber of Commerce
  • Robert & Stephanie Bisordi, Mark West Area Chamber of Commerce
  • Tyler Hedden, North Bay Leadership Council
  • Craig Lawson, North Coast Builders Exchange
  • Dave Weller, Northern California Engineering Contractors Association
  • Hotel Petaluma, Petaluma Area Chamber of Commerce
  • Janal Reyes & Paula Brown, Rohnert Park Chamber of Commerce
  • John C. Schubert, Russian River Chamber of Commerce
  • Marlene Soiland, Sonoma County Alliance
  • Jeff Carlton, Sonoma County Farm Bureau
  • Aphrodite Caserta, Sonoma County Hospitality Association
  • Senator Mike McGuire, Sonoma County Tourism
  • Bruce Le, Sonoma County Winegrape Commission
  • Alyssa Conder, Sonoma Valley Chamber of Commerce
  • Joan Churchill, Windsor Chamber of Commerce
  • Susannah Labbe, Windsor Chamber of Commerce
  • George Steffensen, Workforce Investment Board

This year's Spirit of Sonoma Awards were held at Spring Lake in Santa Rosa on May 21st with each honoree having their own intimate ceremony to recognize their contributions. Learn more about our honorees and their commitment to Sonoma County at  

The Sonoma County Economic Development Board is a County agency focused on growing a healthy economy by helping businesses in Sonoma County. They provide confidential, no-cost consulting services to businesses seeking to start, relocate, and grow in Sonoma County.


Contact Information

Aleena Decker

Conference & Communications Coordinator

Economic Development Board

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