Sonoma County Indicators

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A mainstay of Sonoma County’s economy, tourism measures the average daily rate charged by hotels, total visitor spending, transient occupancy tax (TOT) revenue, and jobs supported by visitor spending. Tourism remains a key indicator of economic vitality and prosperity in Sonoma County. 



Total Visitor Spending: Sonoma County Tourism
Average Daily Rate: Sonoma County Tourism
Transient Occupancy Tax Revenue: Sonoma County Tourism
Jobs Supported by Visitor Spending: Sonoma County Tourism