Sonoma County Indicators

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Tourism Indicator Data

Total visitor spending in Sonoma County for the years 2007 to 2016

2007 $1.25 billion, 2008 $1.27 billion, 2009 $1.3 billion, 2010 $1.33 billion, 2011 $1.49 billion, 2012 $1.6 billion, 2013 $1.73 billion, 2014 $1.76 billion, 2015 $1.82 billion, and 2016 $1.93 billion.

Average daily hotel rate in Sonoma County for the years 2007 to 2017

2007 $144.08, 2008 $137.48, 2009 $122.12, 2010 $118.92, 2011 $116.31, 2012 $122.83, 2013 $125.14, 2014 $136.64, 2015 $148.47, 2016 $158.97, and 2017 $163.95. It is important to note that the 2017 value is the average of quarter 1 and quarter 2 data and the yearly value may be affected by the wildfires that occurred in quarter 4.

Transient occupancy tax revenue for Sonoma County for the years 2007 to 2016

2007 $20.54 million, 2008 $20.64 million, 2009 $17.8 million, 2010 $19.16 million, 2011 $21.51 million, 2012 $23.55 million, 2013 $26.78 million, 2014 $30.13 million, 2015 $33.63 million, and 2016 $37.93 million.

Number of jobs supported by visitor spending as a percentage of total employment for Sonoma County for the years 2007 to 2016

2007 6.66%, 2008 6.82%, 2009 6.93%, 2010 7.61%, 2011 7.78%, 2012 7.97%, 2013 8.14%, 2014 8.01%, 2015 8.02%, and 2016 8.15%.

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