Sonoma Mendocino Economic Development District

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Project Background

The Sonoma-Mendocino Economic Development District (EDD) unites the counties of Mendocino and Sonoma in creating the first joint economic development strategy for the two-county region. To be developed in collaboration with input from local partners and community members, the multi-year strategy aims to uncover untapped economic potential in the region and to secure a robust and stable regional economy for many years to come. 

What is the Sonoma-Mendocino Economic Development District?

The Sonoma-Mendocino Economic Development District is a two-county partnership, created through a joint powers agreement in 2015, to engage in regional economic development planning. County leaders recognized an important opportunity to coordinate and pool resources in areas where joint planning can accomplish more for the region’s development than either county’s independent efforts. The District is responsible for overseeing completion and implementation of the Sonoma-Mendocino CEDS.

What is a CEDS?

A CEDS is a federally-required regional economic development plan that must be completed in order to become eligible for various funding programs under the Economic Development Administration (EDA), an agency within the U.S. Department of Commerce. A CEDS should not be viewed solely as a mechanism for qualifying for federal funding. It should serve as a roadmap for regional economic development in general—linking, leveraging, and aligning local assets and stakeholders to achieve regional goals. 

SMEDD Board of Directors

The Sonoma-Mendocino Economic Development District’s Board of Director’s meetings are held on the third Thursday of each month from 10-12PM. Logistics for future meetings can be found in the agendas posted below. Board meetings are accessible to the public.

Jan 21, 2021 10:00 AM | AGENDA
Feb 18, 2021 10:00 AM | AGENDA
Mar 18, 2021 10:00 AM | AGENDA
Apr 15, 2021 10:00 AM | AGENDA
May 20, 2021 10:00 AM | AGENDA
Jun 17, 2021 10:00 AM | AGENDA
Jul 15, 2021 10:00 AM | AGENDA
Aug 19, 2021 10:00 AM | AGENDA
Sep 16, 2021 10:00 AM | AGENDA
Oct 21, 2021 10:00 AM | AGENDA
Oct 28, 2021 3:30 PM Special Meeting | AGENDA
Nov 18, 2021 10:00 AM | AGENDA
Dec 16, 2021 10:00 AM

Mendocino County

Name 

Organization 

Term Effective Date

Term End Date 

Mary Anne PetrilloWest Business Development Center2/4/20202/4/2024
Jon FrechBlack Oak Coffee5/10/20205/10/2024
Katrina Kessen The Greater Ukiah Business and Tourism Alliance 4/20/2021 4/20/2021 
Paul Garza Garza Consulting 4/20/2021 4/20/2025 

Sonoma County

Name 

Organization 

Term Effective Date 

Term End Date 

Mike NichollsSonoma County Economic Development Board4/7/20204/7/2024
Robin BartholowNorth Coast Builders Exchange4/7/20204/7/2024
Jeff KellyTri Counties Bank10/13/202010/13/2024
Lisa BadenfortNorth Bay Association of Realtors10/14/202010/14/2024

SMEDD Appointed

Name 

Organization 

Term Effective Date 

Term End Date 

Paul Castro California Human Development10/21/2020 10/21/2024

Staff

Name 

Email 

Role 

Calvin SandeenCalvin.Sandeen@sonoma-county.orgDistrict Manager
Rebekah HeinzeRebekah.Heinze@sonoma-county.orgDistrict Fiscal Agent
Ethan BrownEthan.Brown@sonoma-county.orgSonoma County Administrative Staff
Sheba Person WhitleySheba.Person@sonoma-county.orgSonoma County Administrative Staff
Bradley Johnson Bradley.Johnson@sonoma-county.orgRecovery and Resiliency Analyst 
Robert Gernertrobert@edfc.orgMendocino County Administrative Staff 
Robin Peckham robin@edfc.orgMendocino County Administrative Staff 

Contact Information

Economic Development Board
Business Hours
Monday – Friday
8:00 AM – 5:00 PM
Contact us by Phone
Address
141 Stony Circle, Suite 130
Santa Rosa, CA 95401