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Economic Perspective: BIPOC Impact

En Español 

  • "BIPOC-Owned Businesses: Trends, Opportunities, and Challenges" - Marlene Orozco
  • "Empresas Propiedad de BIPOC: Tendencias, Oportunidades y Desafíos" - Marlene Orozco (diapositivas de la presentación, en inglés)

      [En Español Abajo]

      Looking through different lenses in our community we examine the critical elements for a healthy and vibrant economy. It is the culmination of diverse perspectives that create the building blocks for a stronger and more resilient community. As we continue to move forward in our recovery, we strive to reflect and learn from these impactful points of view.

      Join us for a feature presentation from economist Marlene Orozco on disparate impacts and pathways for recovery among black, indigenous, and people of color (BIPOC) entrepreneurs. We will also hear from Sonoma County BIPOC-owned businesses on challenges to access and ways we can advocate for equity in our community.

      Lorez Bailey, Chop’s Teen Club

      Juan Hernandez, Creser Capital
      Malia Anderson, Style by Malia
      Osvaldo Jimenez, Noble Folk Ice Cream and Pie Bar
      Teresita Fernández, La Michoacana

      Keynote Speaker: Marlene Orozco

      Marlene-Orozco-200x267Marlene is the Lead Research Analyst with the Stanford Latino Entrepreneurship Initiative at Stanford Graduate School of Business and CEO of Stratified Insights, a research consulting firm. She holds a BA with honors in Sociology from Stanford, a Master’s in Education Policy and Management from Harvard, and is a PhD candidate in Sociology. Prior to returning to graduate school, she was a fourth-grade lead teacher at a charter school in San Jose, California. Marlene is trained in both qualitative and quantitative methods of research and is an IES Fellow in Quantitative Education Policy Analysis. Her research focuses on immigrant integration and pathways of social mobility through entrepreneurship. Marlene is the lead author of the 2017-2020 State of Latino Entrepreneurship research reports and is currently measuring the immediate and ongoing impact of COVID-19 on minority-owned businesses. Her research has been featured in 100s of media outlets including Bloomberg, MarketWatch, Forbes, NBC News, CNN en Español, and Univision, among others, and informed Elizabeth Warren’s platform on leveling the playing field for entrepreneurs of color. She is also the lead editor and co-author of an edited volume, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative, Purdue University Press. Marlene has been previously named 40 Under 40, Top Young Professionals by Silicon Valley Business Journal and presented the Stanford Community Impact Award by the Stanford Alumni Association.

      Perspectiva Económica: Impacto de BIPOC

      Viendo a través de diferentes lentes en nuestra comunidad, examinamos los elementos críticos para una economía saludable y vibrante. Es la culminación de diversas perspectivas que crean los pilares para una comunidad más fuerte y resiliente. En la medida que continuamos avanzando en nuestra recuperación, nos esforzamos por reflexionar y aprender de estos impactantes puntos de vista.

      Únase a nosotros para una presentación especial por parte de la economista Marlene Orozco, sobre impactos dispares y vías para la recuperación entre los emprendedores negros, indígenas, y gente de color (BIPOC, por sus siglas en inglés). También escucharemos de las empresas propiedad de BIPOC del Condado de Sonoma sobre los desafíos de acceso y las formas en que podemos defender la equidad en nuestra comunidad.

      Lorez Bailey, Chop’s Teen Club

      Juan Hernandez, Creser Capital
      Malia Anderson, Style by Malia
      Osvaldo Jimenez, Noble Folk Ice Cream and Pie Bar
      Teresita Fernández, La Michoacana

      Oradora principal: Marlene Orozco

      Marlene-Orozco-200x267Marlene es la Analista Principal de Investigación, de la Iniciativa de Emprendimiento Latino de Stanford, en la Escuela de Negocios para Graduados de Stanford y Directora Ejecutiva de Stratified Insights, una firma consultora de investigación. Tiene una licenciatura con honores en Sociología de Stanford, una Maestría en Política y Gestión Educativa de Harvard, y es candidata a doctorado en Sociología. Antes de regresar a la escuela de posgrado, fue maestra principal de cuarto grado en una escuela autónoma en San José, California. Marlene está capacitada en métodos de investigación tanto cualitativos como cuantitativos, y es becaria de IES en análisis cuantitativo de políticas educativas. Su investigación está centrada en la integración de inmigrantes y las vías de movilidad social a través del emprendimiento. Marlene es la autora principal de los informes de investigación Situación del Emprendimiento Latino 2017-2020, y actualmente mide el impacto inmediato y continuo de COVID-19 en las empresas propiedad de minorías. Su investigación ha aparecido en cientos de medios de comunicación, incluidos Bloomberg, MarketWatch, Forbes, NBC News, CNN en Español y Univision, entre otros, e informó a la plataforma de Elizabeth Warren sobre la nivelación del campo de juego para los empresarios de color. También es la editora principal y coautora de un volumen editado, Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative, Purdue University Press. Marlene ha sido anteriormente nombrada “40 under 40, Top Young Professionals”, por Silicon Valley Business Journal, y presentó el Stanford Community Impact Award, otorgado por la Stanford Alumni Association.

2021 Economic Perspective

Save the date for 2022 Economic Perspective! Thursday, January 27th, 2022.

Dr. Jerry Nickelsburg is back to present an exclusive first look into Sonoma County's economic future. The continuing COVID-19 pandemic and recent wildfires have significantly changed our economic landscape, leaving much of our community and businesses vulnerable. This valuable insight will provide context and understanding as our region continues on the path of economic recovery. We will also take time to review the County's newly adopted Economic Recovery Action Plan and discuss critical needs impacting local workforce. Listen to our panel’s perspective on childcare impacts to our workforce and learn how to get involved in building up an inclusive and healthy economy.

    Keynote Speaker: Dr. Jerry Nickelsburg

    Dr-Jerry-Nickelsburg-150x200Faculty Director, UCLA Anderson Forecast Adjunct Professor of Economics 
    Nickelsburg plays a key role in the economic modeling and forecasting of the national, California and regional economic forecasts. He researches labor economics, industrial organization, statistics and international monetary economics, focusing on the development of new data and the application of economic theory and statistical methods to sector-specific policy issues. His current research encompasses transportation and environmental economics, and the relationships between highly skilled persons and their demand for social insurance. He has conducted special studies into the future of manufacturing in Los Angeles, the economic impact of the writers’ strike, the undocumented construction and manufacturing labor force, and the garment industry. 


    Childcare Impact Panel

    Providing creative childcare care solutions is one of the 13 key strategies of the Sonoma County Economic Recovery Action Plan

    Leading an insightful discussion at 2021 Economic Perspective on the impacts of childcare to our workforce was Ananda Sweet of Santa Rosa Metro Chamber and Chair for the Workforce Investment Board, Angie Dillion-Shore of First 5 Sonoma County, and Melanie Dodson of 4Cs of Sonoma County. Hear what they had to say.

    En Español

EDB Foundation Sponsors


Contact Information

Aleena Decker

Conference & Communications Coordinator

Economic Development Board

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